The Best Bookmakers

Rank Bookmaker Free Bet Rating Join
  • 1  Ladbrokes 100% Up To £50
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    Ladbrokes are arguably the biggest bookmaker in the world and one of the most reputable brands in the betting industry. In the UK, Ladbrokes have over 2,000 betting shops and are listed on the FTSE 100 Index. They have been established since the 1950’s and their online service has been available since 2000.

    We are big fans of Ladbrokes when it comes to football betting and their best coverage is afforded to the Champions League and Premier League, where customers can bet In-Play on whatever game they want. There are unique markets available at the Ladbrokes website which means you can place a string of live bets and enjoy the excitement of live wagering all the way through a game.

     

  • 2  Bet365 100% Up To £0
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    Bet365 are one of the biggest bookmakers in the UK. They're a private, family-run company based in Stoke-on-Trent and continue to grow at a rate of knots. They claim to have close to a million customers worldwide and now employ upwards of 1000 people.

    The company began in 1974 as a series of betting shops dotted around the Midlands and North-West. During the late 1990s, a telephone betting division was set up and an online operation followed shortly afterwards. In 2005, bet365 decided to sell their several hundred shops to Coral and instead focus more on their fast-expanding online business.

    When it comes to the Champions League, there is no other bookmaker that provides such a complete service. You can enjoy In-Play betting markets for every single game and there is also a 100% accumulator bonus which is very popular with betting customers.

  • 3  Victor Chandler 100% Up To £100
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    If only every betting website was as user-friendly as BetVictor. This is one of the most enjoyable sites to visit thanks to a nice clean lay-out which allows customers to navigate through to their bet with the minimum of fuss. This is also a bookmaker who have gained a reputation in the industry for being honest, transparent and reputable, not to mention the fact that they offer really good odds across a range of sports but particularly the core two of soccer and horse racing.

    It’s hard to criticise this firm, apart from to say they still have a UK outlook rather than a global one when it comes to their sports and market offering. That said, it hasn’t stopped them from growing a big Asian customer base thanks to the Asian handicap betting opportunities which are available. You also can't knock their Champions League coverage which is great for anyone wanting to bet on European nights of excellent football.




  • 4  Boylesports 100% Up To £50
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    Boylesports has been established since 1989 and they have quickly grown into Ireland's largest independent bookmaker. Although this is partly due to the flotation of Paddy Power, there's no denying that they have ballooned as a company since going online in 2001, especially in 2006 and 2007. Like their main Irish rival, managing director John Boyle is keen to nurture a sense of customer loyalty through competitive products and a top class level of service.

    When you sign-up use the Boylesports promotion code "MAXIMUMBONUS" to guarantee the maximum new user deposit offer.

  • 5  Paddy Power 100% Up To £250
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    Paddy Power have been established since 1988 and are currently Ireland’s largest bookmaker. Although widely respected, they have something of a controversial opinion within the betting industry due to a number of close-to-the-bone marketing campaigns and their tendency to pay out on outcomes before an event has even been settled.

    As far as Champions League football is concerned, Paddy Power lead the way with their money back specials. They will regularly offer to refund losing bets if a certain player scores first or last, while the same might apply if there is a red card in a game.

  • 6  Stan James 100% Up To £10
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    Stan James is a privately run bookmaker that originally began with a small group of betting shops in Berkshire. Founded by bookie Steve Fisher in 1973, Stan James is still family run and Steve's son Peter is the MD.

    Stan James has only a small number of shops in the UK and a larger internet and telephone betting operation in Gibraltar which handles millions of pounds of bets per day.

  • 7  Coral 100% Up To £50
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    Coral (along with William Hill and Ladbrokes) are traditionally regarded as one of the ‘Big Three’ bookmakers in the UK.  Coral claim to be the fastest growing bookmaker in Britain and now have roughly 1500 betting shops in addition to their telephone and online operation.

  • 8  Unibet 100% Up To £25
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  • 9  Betfred 100% Up To Odds x2
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    Betfred, formerly known as Dones, was established in 1967 by Peter and Fred Done. Now run by Fred, this is a bookmaker to be taken seriously, especially when you consider they are the world’s biggest independent bookmaker with a combined turnover of £1.5billion.

    Double the odds of your next Champions League bet via this link.

  • 10  Bwin 100% Up To £20
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    Bwin, formerly known as betandwin, was founded in 1997 and has been listed on the Stock Exchange since 2000. Based in Gibraltar, they are not particularly big in the UK but have huge presence across Europe, especially in countries such as Spain and Germany to the extent where they now claim to have over a million customers worldwide

    Get a free £20 bet on the Champions League Final at Bwin

  • 11  888Sport 100% Up To £88
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    The 888 Group, most famous for its award-winning casino product (888.com), has joined forces with Blue Square, Rank's telephone and internet betting business to produce 888 sport.com.